Inspiration: Modernizing the Mast Brothers Chocolate Brand

Mast Brothers Chocolates via Sight Unseen
Mast Brothers Chocolate Package Design | Beautiful pattens.

I love when we get a little peek inside the minds of artists, photographers, designers, and creative directors. Sight Unseen recently shared some inspiration from Nathan Warkentin, the Creative Director of Mast Brothers Chocolate in Brooklyn, New York. Nathan joined the team three years ago and helped revamp their vintage look into something more sleek and modern.

“Nathan Warkentin has been driving Mast Brothers’s creative direction for the past three years, nudging it away from its original Brooklyn aesthetic and towards something more relevant now. “In the beginning everything was a little old-timey, with a lot of classic or nautical patterns,” says Warkentin, whose influences we’re profiling today. ‘I started looking for inspiration in interesting art and architecture movements, and the work of current textile and pattern designers, to make it feel more contemporary.'”

 

Mast Brothers Milk Chocolate
Mast Brothers Smoke Chocolate

The Sight Unseen article also includes some of Nathan’s aesthetic influences, which I love, like the Jungle Beach House by Arqdonini Architects (2006) and Geometricke Studie by Zdeněk Sýkora (1961). There are so many things that we see on a daily basis and over years of our lives that get filtered into the work that we do. I love it when artists and designers share their mental sketchbooks.

Jungle Beach House ArqDonini Architects
Geometricke Studie by Zdeněk Sýkora 1961